Heather Peggs- Bio
“Heather has the all the skills a modern music executive needs to be successful; she’s hard working, focused, creative, and entrepreneurial to the core. We see big things for her and Hell Ya. Hell Yeah!” - Mike Caren (co-president of Elektra Records)
”Every radio station has at least ONE human who is so passionate about music, they are constantly going ‘here listen to this!’, or ‘check this out!’ Here at KROQ her name is Heather.” – SLUGGO (KROQ DJ)
Hell Ya! Presents, led by Heather Peggs and her tastemaker Deejays, continues to feature local and visiting artists on the cusp, many times before they go on to bigger things. Seems like it’s about time Heather and Hell Ya! got a label deal of their own, or have they already? Hell Ya! Records? Stay tuned…’- RM64/FutureSounds
“I think of booking bands as a new form of A&R, it’s one way of showcasing new talent and putting a new band on a great lineup could really help that band get noticed.” -Heather Peggs, President, HELLYA! Records
Recently named one of Billboard’s 2009 “30 Under 30” Heather Peggs, President and founder of HELLYA! a music collective, which includes a record label, booking club nights and show presents, MP3 blog, podcast and deejaying. Some of the bands Heather booked for past HELLYA! Nights include: CSS, Chromeo, Flosstradamus, Beck, Cold War Kids, Sam Sparro, Girl Talk, She helped put together Metro Station, other notable bands she’s worked with include Ghostland Observatory, Ingrid Michaelson, Eric Hutchinson, Reeve Carney, Iglu & Hartly, HyperCrush, LMFAO and Katy Perry. Peggs continues to put together HELLYA! Mixes and spins the freshest new indie music at her shows. Heather Peggs and has been involved with several projects that have significantly impacted the mainstream world in their own formats, including Metro Station, Silversun Pickups, Muse, 3OH!3 and Cold War Kids.
Originally from Pittsburgh, Pennsylvania, born May 23rd, 1980, Peggs got her start early at a local rock radio station on the morning show called B94. Knowing that she wanted to stay in radio, her goal was to reach a broader audience and soon landed an opportunity at The World Famous KROQ in Los Angeles. While on-air for three years on The Kevin & Bean Morning Show, Heather did KROQ’s Aircheck, Promos, Sluggo’s Catch of the Day,occasional appearances on Loveline, The Locals Only segment and also worked her way up through promotions/programming. She was even featured on Kevin & Bean’s “Best of” Show with a segment on Gary Coleman. Peggs’ claim to fame at KROQ was getting Modest Mouse their first Airplay (‘Float on’) without ads and prior to their album release, which lead to full rotation. Among other first spins include Muse’s “Time Is Running Out,” the Yeah Yeah Yeah’s “Maps”, and Silversun Pickups’ “Lazy Eye.” Known at the station for her mix cds, which eventually got in the hands of A&R reps at labels including Epitaph, Elektra, and Captiol Records.
While at Capitol Records Heather served as an A&R Consultant for the label and had the privilege of signing Dukes of Daville, Josiah Bell, and Hockey…she was able to get Jeffree Star his own Label deal (Popsicle Records, distributed through ADA under Warner Bros’ ILG umbrella). Peggs was very active in both Starr’s EP (released December, 2008) as well as his then upcoming debut full length LP, scheduled to release September, 2009. His EP has already sold over thirty-five thousand copies to date and his debut single ‘Prisoner’ from the unreleased LP titled ‘Beauty Killer’ debuted at #60 on itunes’ Alternative Rock chart as well as receiving 3 million plays within the first three weeks of hosting the track on his myspace page. Also working diligently on Peggs’ most recent signing, Hockey, who was hitting festivals in the United Kingdom as well as Bonnaroo Festival. Hockey has been receiving airplay over specialty radio, Radio 1, UK Radio as well as several reviews and recommendations on influential websites such as Absolutepunk.net, strikegently.com, and others as well as write ups in Billboard, NME and others.
It was during this time, October 2005, that the conception of the HELLYA! club nights came to fruition with regular nights at the Echo in Los Angeles. Soon after, Heather began conceiving the notion of HELLYA! beyond club nights, as a lifestyle/music collective, which included HELLYA! Records, a blog (www.hellyadeejays.com), Podcast (http://www.hellyadeejays.com) and Management. Since then, HELLYA! club nights have expanded to Spaceland, Hotel Café, The Roxy, The Derby and The Viper Room.
PAST HELLYA! Shows included:
| Metro Station | Cold War Kids |
| Girl Talk | 3OH!3 |
| Chromeo | Katy Perry |
| Iglu & Hartley | LMFAO |
| Jeffree Starr | Hyper Crush |
| The Jakes | Sam Sparro |
| Carney | Hockey |
| 2AM Club | Josiah Bell |
| Rob Roy | St. Vincent |
| CSS | Imarobot |
| Reeve Carney | Chris Garneau |
| Ghostland Observatory | Flosstradamus |
| Margo & The Nuclear | So & So’s |
| Ra Ra Riot | The Mae-Shi |
| Tapes ‘N Tapes | Beck |
| Saint Motel | Venus Infers |